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Prompt Builder · CRAFT method

Build the perfect prompt, step by step

No jargon. Answer five short questions — C·R·A·F·T — and we'll assemble a professional prompt you can paste into any AI.

CContext
RRole
AAction
FFormat
TTone
Step 1Choose your AI

Which AI will you paste this into? We'll point the “open” button at the right place.

Why does this matter?
Every model has strengths. Claude shines on long documents and professional writing, ChatGPT is a strong all-rounder, and Perplexity cites live sources. Your CRAFT prompt works in any of them — this just decides where we send you at the end.
C
Context · CSet the scene

What background should the AI know before it starts?

See an example & why it helps
Context stops the AI guessing. Include who the output is for, the situation, any limits, and the key facts it needs.
Example: “We're a South African B2B software company. The reader is a CFO with no technical background. Budget is tight and the tone should stay formal but friendly.”
R
Role · RGive it a persona

Who should the AI act as? An expert role sharpens the answer.

See an example & why it helps
Telling the AI who to be pulls it into the right knowledge and voice for the job.
Example: “Act as a senior management consultant who has led HR transformation projects for financial-services firms.”
A
Action · ASay what you want

What exactly do you want it to do? Be specific about the result.

See an example & why it helps
This is the heart of your prompt. Name the deliverable and what it must contain.
Example: “Write a 10-slide proposal outline for an HR transformation project. Include scope, timeline, pricing assumptions and key risks.”
F
Format · FShape the output

How should the answer be laid out?

See an example & why it helps
Format tells the AI the structure and length you expect, so you get something usable first time.
Example: “Use clear headings and bullet points. Keep it under 400 words. End with a short action checklist.”
T
Tone · TSet the voice

How should it sound?

See an example & why it helps
Tone keeps the writing on-brand and right for your reader.
Example: “Direct, professional and warm. Plain UK English. No buzzwords or filler.”
DoneYour CRAFT prompt

Here's your finished prompt, assembled from your answers. Copy it and paste it into your AI.

Open ChatGPT
Copied to clipboard
Prompt starter library — proven templates by role

Click a card to load it into the Action step — we'll switch your AI to Claude and jump you to the finished prompt.

The only Claude cheat sheet you'll ever need
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