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Submagic

Adds viral captions, b-roll, and effects to short videos automatically. It sits among the mid-pack of Video Generation tools, with a free plan and paid upgrades.

✦ Okiru's Review

Submagic does one job: it turns short talking-head clips into the style of captioned video that performs on TikTok, Reels and Shorts, with animated captions, emphasis, b-roll and zooms added automatically.

If you publish short-form video in volume, that saves real editing time and keeps your caption style consistent. It is not a general editor, and it does not find the clips in a long recording for you, so pair it with a clipping tool if you start from podcasts or webinars. Watch the monthly video caps and length limits when choosing a plan.

Community

Video Generation Free plan available Medium reliability
Browse AI Toolkit → Visit Submagic ↗
captionsshortsediting
CategoryVideo Generation
PricingFree plan available
ReliabilityMedium reliability
Websitewww.submagic.co
Reviewed2026-10-05

What is Submagic?

Submagic is an AI tool in the Video Generation category. Adds viral captions, b-roll, and effects to short videos automatically. Okiru rates its reliability as medium, and it is available on a free plan with paid upgrades.

Want help deciding whether Submagic is right for your goal? The free Okiru AI Tool Advisor recommends the best tool for any task and generates a ready-to-use prompt.

Key features of Submagic

1
Animated, styled captions generated automatically
2
Automatic b-roll, zooms and sound effects
3
AI audio clean-up on the Pro plan and above
4
Brand kits and reusable caption templates
5
Publishing to social profiles from the app

Who is Submagic best for?

Short-form creators Personal brands Coaches and educators posting clips Agencies producing Reels and Shorts

Pricing

Starter US$19/month (15 videos, up to 2 minutes), Pro US$39/month (40 videos, up to 5 minutes), Business US$69/month (100 videos, up to 30 minutes); annual billing is cheaper. Free trial without a card. Check submagic.co/pricing for current prices.

Pros & Cons

Pros

  • Fast route to captions that suit TikTok, Reels and Shorts
  • Consistent caption style across a high volume of clips
  • No watermark on paid plans

Cons

  • Built for short videos, with length limits on lower plans
  • Monthly video caps mean heavy users need the Business plan

Video Generation alternatives to Submagic

ToolPriceReliabilityDescription
Akool AI Freemium Medium Generative video platform for avatars, face swap, and talking-photo content.
Artlist Freemium Medium Royalty-free music, footage, and AI creative tools for video creators.
Clideo Freemium Medium Online video editor to cut, merge, subtitle, and translate clips.
ClipBuddy Paid Medium AI clips long videos into viral short-form highlights automatically.
CloneViral Paid Medium Recreates viral short-video formats with AI avatars and voiceovers.
CreatOK Freemium Medium Generates TikTok-style UGC ad videos with AI avatars.
Eddie AI Freemium Medium AI video editor that assembles edits from raw footage via chat.
Fliki AI Freemium Medium Turns scripts and blog posts into videos with lifelike AI voices.
Gling Paid Medium Automatically cuts silences and bad takes from video for creators.

Frequently Asked Questions

What is Submagic?
Submagic is a video generation tool. Adds viral captions, b-roll, and effects to short videos automatically.
How much does Submagic cost?
Submagic is available on a freemium model — free tier with paid upgrades. Starter US$19/month (15 videos, up to 2 minutes), Pro US$39/month (40 videos, up to 5 minutes), Business US$69/month (100 videos, up to 30 minutes); annual billing is cheaper. Free trial without a card. Check submagic.co/pricing for current prices. For the most current pricing, visit https://www.submagic.co.
What are the main features of Submagic?
Key features include: Animated, styled captions generated automatically; Automatic b-roll, zooms and sound effects; AI audio clean-up on the Pro plan and above.
Who is Submagic best for?
Submagic is best for Short-form creators, Personal brands, Coaches and educators posting clips, Agencies producing Reels and Shorts.
What are the pros and cons of Submagic?
Pros: Fast route to captions that suit TikTok, Reels and Shorts; Consistent caption style across a high volume of clips; No watermark on paid plans. Cons: Built for short videos, with length limits on lower plans; Monthly video caps mean heavy users need the Business plan.
What are alternatives to Submagic?
Popular alternatives in the Video Generation category include Akool AI, Artlist, Clideo, ClipBuddy. You can compare them side-by-side using the Compare feature on the Okiru AI Tool Advisor.
Is Submagic reliable?
Submagic has a medium reliability rating from the Okiru AI Tool Advisor based on track record, adoption, and stability of the underlying provider.